“If we keep our employees happy, God will keep us happy”

The above feelings are expressed by Savji Dholakia, Owner of Hari Krishna Exports. He is popular for giving huge bonuses to employees. Such huge bonuses like cars and homes….!! Can you imagine? It was such a big gift in Corporate gifting History ever. We all find his employees the luckiest ones as not every company thinks of such huge gifts for its employees. This buzz created the Brand value of Hari Krishna Exports in all workers’ minds and subconsciously they were willing to join in with the thought of staying there for a longer duration and working honestly for such a gentleman.

This was one case where Mr Dholakia was able to gain workers’ trust that directly reduced the employee turnover ratio. So, employees are the Brand Ambassadors of your Company and you have to treat them well. At the end of the day, collective efforts will take you to the heights that you want to achieve. And Corporate gifting is one of the best ways to engage with these precious stakeholders. It creates a personal touch and employees take efforts to contribute more to the company’s growth.

Corporate gifting can be an effective way of marketing your brand. Let’s see how. In today’s tech era, we all are connected through technology. Many social media platforms are there like Facebook, Instagram, and LinkedIn where we all share some of the other stuff daily. And people love to flaunt their gifts and goodies received on various occasions. They have the option to tag their organizations too. So, everyone gets to know about it. Even organizations have their presence on these social media platforms and they also share memories of such events. So, it indirectly tells a lot about your brand or company. Hence, Corporate gifting plays a vital role here.

Organizations put their Brand logo on the items and goodies they have decided on for Corporate gifting. It may be a Jute bag, Wallet, Gift Set, Diary, Pen, bottle or anything in that plane. It will flaunt the Brand name of the organization when employees will carry it to Business meetings and various other occasions. This is the perfect way to make people remember your Brand name. If the product is really of good quality, it grabs the attention and with curiosity, people start searching for your Brand. It can convert people from customers to prospects. So, Corporate gifting can help to highlight the Brand image.

Then, don’t you think that Corporate Gifting is as important as marketing?