Diwali is just around the corner and everyone has started hunting for Gifting items for their loved ones, may it be best friends, family or relatives. We think a lot about unique gifting ideas but end up messing with things and forgetting important aspects. Rather most of the Corporates also go for last-minute gifting ideas. As employees and investors are the most precious assets of an organization, they should be pampered on such occasions and festive seasons. A company shouldn’t gift them anything for the sake of gifting, which will not only low down the impression but also stakeholders may lose interest gradually. In this dynamic era of Business, just increasing numbers and growing figures do not matter. These small-small things should be taken care of to last longer in the market and grow as a big family. So, here we have arrived with the Top 10 Useful Gift Ideas to indulge your Employees this Diwali.

1. Quilts/ Bedsheets: The Festival of Lights is celebrated as a grand ceremony all over India. So, all tend to celebrate it with full enthusiasm. Also, the winter season is about to approach us with the speed of Tuatara. Then, why not gift a brand new bedsheet or quilt to your employees! Gift with Comfort..!!!
2. Voguish Glassware: Glassware is not just an accessory, it is an evergreen gifting item loved by all. It not only enhances the beauty of the dining table but grabs the attention of the guests and helps one to impress their guests. And above all, glassware is excitingly accepted by all. So, this season also it is on the top of the gifting list.
3. Cookware: Females love to decorate their kitchen with classy and fancy cookware sets which will give them comfort and happiness at the same time. So, if they receive classic cookware or crockery sets, they will be on cloud nine. So, if you have the majority of female stakeholders, then this idea of gifting cookware sets will never go wrong. Just make sure the Cookware set is of the finest quality and you are done.
4. Electronic Accessories/ Tech Gadgets: If your stakeholders fit in the Techsavy class, then there is no second opinion about gifting them useful tech accessories. And nowadays personalized tech accessories are trending in the market. So, Corporates can personalize them and gift them to their employees. Power  banks, Headsets, Bluetooth Speakers, Karaoke mics, foldable Bluetooth keyboards all come under this category. So, think about it.
5. Executive Combo Gifts: Corporates always think of giving useful and durable gifts to their stakeholders and in this case, Combo Gift Sets are the best choice ever. Universally accepted Combo Gift Sets generally consist of a Beautiful diary, elegant pen, Power bank, Keychain, and Cardholders. Also, executive combo sets for male and female stakeholders are accepted. A branding option is also available in the majority of the Combo sets. So, if you are thinking to add a personalized touch to your Gift, then go for these Executive Combo Gift Sets.
6. Travel Bags: Who doesn’t love to travel and explore new boundaries? Everyone loves!! Perfect… There you are..!! Then why not gifting classic durable travel bags to your stakeholders! Having a beautiful and stylish Travel bag is a luxury and very few people spend a big amount on it. So, gifting good quality travel bags is the best option for Corporates. These bags can be Trolley bags or Duffle bags, depends on the budget and choice.
7. Gourmet Hampers: Nutritious assortment of dry fruits including cashews, almonds, raisins, and sweets are healthy, hearty and useful. And festivals means abundant joy and celebration with loved ones. So, gifting them premium gourmet hampers will bring happiness to their faces. And if they are food lovers they will love it. So, if you are thinking of gifting them exclusive gourmet hampers then, go for blueberry cashews, strawberry dragees, etc.
8. Ecofriendly Grow Kits: Grow kits and beautiful small plants can make a pleasing addition to the desk of your stakeholders. They are said to boost the morale of the employees and help them cope with office stress in a better way. So, why not think of gifting an eco-friendly grow kit to your stakeholders this festive season! They will add beauty and freshness to the bowl of salad providing health benefits at the same time.
9. Travel Tickets: We all love to travel to new places and create memories. And what if the company is sponsoring travel tickets? Isn’t it cherry on the cake? Who will deny this amazing gift? No one. So, if the Corporate has an exclusive budget, then it can think of this gifting option for its beloved stakeholders. It will reduce the stress and freshen up their mood and they will come back to the work with great enthusiasm.
10. Shopping Vouchers: A majority of the population is a shopaholic whose demand list is ready before the salary is credited to the account. As well, we eagerly wait for the shopping festivals to save money and grab more things on the same budget. And what if the company is providing gift vouchers to the employees in the festive season? Everyone will love it. So, think about it and make your employees happy by giving them shopping vouchers this festive season.

Friends, these are the Top 10 Useful Gifts for Employees on Diwali. So, select any of them as per your budget and see that broad smile and pleasing face with a lot more blessings from the heart. This will automatically nurture the relationship with your stakeholders and will help to boost the feeling of ownness which will be effective in growing your business and increasing figures.

“If we keep our employees happy, God will keep us happy”

The above feelings are expressed by Savji Dholakia, Owner of Hari Krishna Exports. He is popular for giving huge bonuses to employees. Such huge bonuses like cars and homes….!! Can you imagine? It was such a big gift in Corporate gifting History ever. We all find his employees the luckiest ones as not every company thinks of such huge gifts for its employees. This buzz created the Brand value of Hari Krishna Exports in all workers’ minds and subconsciously they were willing to join in with the thought of staying there for a longer duration and working honestly for such a gentleman.

This was one case where Mr Dholakia was able to gain workers’ trust that directly reduced the employee turnover ratio. So, employees are the Brand Ambassadors of your Company and you have to treat them well. At the end of the day, collective efforts will take you to the heights that you want to achieve. And Corporate gifting is one of the best ways to engage with these precious stakeholders. It creates a personal touch and employees take efforts to contribute more to the company’s growth.

Corporate gifting can be an effective way of marketing your brand. Let’s see how. In today’s tech era, we all are connected through technology. Many social media platforms are there like Facebook, Instagram, and LinkedIn where we all share some of the other stuff daily. And people love to flaunt their gifts and goodies received on various occasions. They have the option to tag their organizations too. So, everyone gets to know about it. Even organizations have their presence on these social media platforms and they also share memories of such events. So, it indirectly tells a lot about your brand or company. Hence, Corporate gifting plays a vital role here.

Organizations put their Brand logo on the items and goodies they have decided on for Corporate gifting. It may be a Jute bag, Wallet, Gift Set, Diary, Pen, bottle or anything in that plane. It will flaunt the Brand name of the organization when employees will carry it to Business meetings and various other occasions. This is the perfect way to make people remember your Brand name. If the product is really of good quality, it grabs the attention and with curiosity, people start searching for your Brand. It can convert people from customers to prospects. So, Corporate gifting can help to highlight the Brand image.

Then, don’t you think that Corporate Gifting is as important as marketing?

Mother Teresa has said that- “There is more hunger for love and appreciation in this world than for bread.”

Isn’t it true? When mum makes delicious food and we appreciate it, she puts a little more on our plate. The shopkeeper or local baniya gives a gift on the occasion of Diwali to his regular customers. When Boss admires our work or praises us for the initiatives we have taken, we get a boost to do more. Just a small appreciation and a huge change in reaction! It’s very important to make relations and convert them into strong bonds with the knot of appreciation as and when required.

Gifting in Corporates on various occasions is also the part of appreciation towards employees and clients. It was just a routine cost of doing business before March 2020. Corporate gifting was in existence but not at par. Employees and clients did receive gifts but rarely they were thoughtful. Suddenly the pandemic arose and the demand for corporate gifting surged to its highest point ever. Coresight Research conducted a new study under the sponsorship of GiftNow among 300 corporate gift buyers across companies generating revenue up to $30 billion. It is estimated that the market will reach up to $242 billion this year and will continue growing at an accelerated 8.1% CAGR through 2024. The study also said that companies have increased the budget for corporate gifting. Per person, spending has also increased from $25 to $75 and in between $125. It’s a positive sign towards healthier work culture after the pandemic. In times of keeping a safe distance from others, corporate gifting nicely reduced the distance between the organization and its valuable human assets. It made them feel emotionally connected and adored.

It’s not just after the pandemic, but some organizations are taking care of their employees since its inception. Hari Krishna Exports, the diamond export company in Gujarat had gifted 1260 cars, and 400 flats to its employees after meeting the company targets. HCL Technologies had rewarded 130 of its top-performing employees with a luxurious Mercedes car or an all-expenses-paid holiday abroad as a token of appreciation, while Infosys had gifted iPhone 6S to 3,000 of its top performers.

When companies go the extra mile to appreciate the work of employees, it reduces the employee turnover ratio. It helps to keep the morale high and makes its people feel good about the company. Employees feel belonged to and they give their best to achieve the time-bound targets. The study has indicated it. Over 80% of respondents said that relationships between the gifter and giftee have been improved, with 48% of people saying gifting delivered a significant benefit including improved customer loyalty and employee retention up to 41%.

Hence, Corporate gifting is a crucial part of Business to grow and succeed as the human resource is the valuable asset of any company. Don’t you think?